You Can Now Integrate TikTok and WooCommerce

Technological advancements create platforms for integration between applications for a better user experience. Following the recent developments, TikTok has added a new feature that enables you to sync your merchandise catalog via WooCommerce on your TikTok account.

These changes are designed to advance offerings on product display, and you can track your campaign performance through TikTok pixels. It is also easy to connect with your target audience through quick ad creation capabilities within minutes.

Before analyzing this integration, here is a sneak preview of how TikTok and WooCommerce work independently:

TikTok

TikTok, previously known as Musical.ly, is a platform on social media on which you can create musical skits, videos, memes, lip sync, and participate in other challenges. Founded in 2016, TikTok has accumulated over 150 million account holders, creating a great platform for business growth.

Besides the fun activities, you can use the app to draw traffic to your business pages by displaying your products and offering insights concerning your services. The quality of your content determines how viral and trendy you become, making you or your business popular among users.

Your views increase as you accumulate more users, growing your brand visibility and sales conversions.

WooCommerce

WooCommerce is a plugin on WordPress founded on September 11, 2011. Through its customizable features, the plugin helps you convert your website on WordPress to e-commerce stores where visitors can compare options, place items in shopping carts, and view the products on display.

About a third of online shoppers prefer buying from WordPress compared to other online shopping sites. It is a flexible platform enabling users to sell and buy products across the globe.

WooCommerce and TikTok Integration

As stated earlier, WooCommerce creates much-needed flexibility to your TikTok account, functioning similarly flawlessly as WordPress. This plugin lets you link your products and launch ad campaigns on the WooCommerce dashboard.

As Livestream shopping continues to trend, TikTok users need to maintain a constant ad creation program to keep their users aware of the current offers. Up to 48% of TikTok users have bought products they discovered on the platform at least once within the last year.
Features on TikTok for WooCommerce
Connecting WooCommerce to your TikTok account allows you to link your audience with the products in your store. You also enjoy other features like:
Quick Ad Creation

By clicking the “Create a Campaign” feature on the dashboard of your WooCommerce, you can create videos or appealing displays of your product images using the Smart Video Generator. The Ad Campaign is powerful enough to attract more users depending on TikTok’s algorithm.
The Latest TikTok Pixel

Your efforts in advertising your products are easy to maximize and measure through the latest TikTok Pixel, which is currently the most advanced. You can install it in a single click and enjoy the automatic updates and increased ad visibility. As a result, your adverts are optimized to reach the target audience for maximum returns on your expenditure on creating them.
Product Catalog Synchronization

This feature helps you connect your TikTok to the product catalog listed on WooCommerce. It also unlocks Dynamic Showcase Ads and Collection Ads formats compatible with catalogs.
Engage and Diversify Your Ads

If you are a merchant on TikTok, integrating with WooCommerce helps you use engaging and diverse formats for advertising, giving your users different experiences. The Lead Gen Ads will gather new leads on the platform which are easy to customize and connect to CRM partners for faster conversion.

Steps to Follow in WooCommerce and TikTok Integration

Here are simple steps to follow to increase your business visibility and build your brand on TikTok via WooCommerce:

Get TikTok for WooCommerce from the app store and add it to your store on WooCommerce.
By following the prompts, create a new account on TikTok or log in to your existing account.
Prompt a command on WooCommerce to link with TikTok for Business.
Follow the instructions to create an account for “Business Center” or sync with the existing one.
Link the existing “TikTok Ads Manager” account or build a new one if you have none.
Follow the prompts for pixel installation and click “Advanced Matching” to optimize ad tracking.
Synchronize your WooCommerce product catalog.

Increase your ad visibility by displaying the integration link to your website on your TikTok account bio.

Final Thoughts

TikTok for WooCommerce integration creates an opportunity to boost your brand visibility and attract more Livestream shoppers to your online store. The process has been simplified, and you can display products, create ad campaigns, and sync your catalog in simple 1-click prompts. It also allows you to explore various ad formats and pick the best options for your business.

Planning to leverage TikTok and WooCommerce for your ecommerce business? Contact us today!

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Ecommerce
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