Why an Online and Social Media Presence is Important for your Ecommerce Business

An eCommerce business refers to a business that involves buying and selling of goods and services or transmitting of data or funds through an electronic network, mostly the internet.

Ecommerce businesses can be classified into:

Consumer to Consumer (C2C) – This refers to the sale of goods and services to another consumer. This includes platforms such as Upwork for hiring freelancers.
Consumer to Business (C2B) – This is when an individual sells their service or products to a business organization. Examples include consultants and photographers.
Business to Business (B2B) – a business selling a good or service to another business, like a manufacturer and wholesaler, or a wholesaler and a retailer. B2B usually involves products like software and raw materials.
Business to Consumer (B2C) – This is the most popular eCommerce model. This is a sale that takes place between a business and a consumer. For example, when you buy a phone from an online retailer or a seller.

As technology continues to advance, many businesses are shifting to online selling. The COVID 19 Pandemic has only made this clear, by greatly influencing consumer as well as business behavior leading to a spontaneous growth in eCommerce businesses in almost every industry. For example, online shopping is now the most popular activity online.

Combining your eCommerce business with a social media strategy is an almost inevitable way of growing and expanding your business. How do you stay ahead of your competitors, gain your customers’ trust and increase your revenue?

Here are some reasons why you need an online presence to ensure you are on top of the game with social media while keeping your marketing budget at bay.

Numbers don’t lie

As of January 2021, there were 4.66 Billion active internet users worldwide, which is about 59.5% of the world’s population. This means that you have a very high chance of finding your target market online.

You can Humanize your Brand

Social media is popular for sharing life updates and personal information by most of its users. By creating an online presence, your audience can be able to connect with your business hence growing the trust.

Improve Customer retention and loyalty

A consistent social media presence enables you to stay in contact with your customers. Customers who have already purchased from you will have a chance to keep up with your business, ensuring you are in contact by them following your updates.

To understand and Analyze Customer Behavior

Social Media and other digital platforms, in general, have options to analyze customer behavior. The most important metric is customer feedback. Relevant feedback from customers/users can help companies have a more clear idea about what they think about their brand.

Generating New Leads

By helping increase website traffic, reach out to new customers, and increase brand awareness, social media significantly increases your options of attracting new customers and clients to your business.

Social Media is a Critical Part of your Ecommerce Business Marketing Strategy

As a business owner or marketer, it is clear that Social Media and having an online presence can greatly accelerate tour businesses or organizations’ growth.

By employing various well-thought and data-driven digital strategies and initiatives, your business can never go wrong with an online presence.

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