Weekly Social Media Roundup: AI, SEO, and the Rise of Social Commerce in

This week in digital news, several key developments caught our attention. From new tools and technologies to shifts in how we engage online, here are the highlights that matter most for your organization.

LinkedIn Updates

LinkedIn has introduced its Conversion API and upgrades to its revenue attribution report allowing businesses to connect offline and online data seamlessly. This enhancement is particularly useful for organizations looking to optimize their ad targeting and measure campaign performance more accurately.

Google and Security

Google is phasing out SMS code authentication for Gmail, adopting more secure methods like authenticator apps. This shift underscores the importance of robust security practices for to protect sensitive organizational data.

CyberSecurity & Crypto

Thee recent massive crypto heist serves as a stark reminder for organizations to prioritize robust cybersecurity measures, especially when handling transactions.

TikTok Developments

TikTok is expanding its STEM feed to Kenya, offering fact-checked educational content—a valuable resource for nonprofits focused on education.
TikTok’s growing e-commerce capabilities present a new avenue for startups to reach global audiences.
TikTok has seen a significant increase in downloads after returning to the US App Store.

Instagram Innovations

Instagram has rolled out several updates to boost engagement:

Message translation for broader reach.
Scheduled messages for better planning.
Testimonial ads allowing creators to endorse brands directly.
Instagram is also testing AI-based tasks via DMs, which could streamline communication and workflow for businesses.

Meta Updates

Meta is reportedly developing an AI app that could compete with OpenAI and Google offerings.
Meta has launched a new mixed and virtual reality education offering, which is now generally available.
Meta has taken action against employees leaking confidential information, firing 20 employees.

Other Platforms and Trends

Substack Challenges YouTube

Substack now allows creators to monetize video content, offering an alternative platform for organizations, companies and creators looking to share impactful stories and moetize content without competing in YouTube’s crowded space.

AI-Driven Content Discovery

ChatGPT referrals to top publishers have increased significantly despite publishers trying to block crawlers , though they still represent a small fraction of overall traffic. For startups and nonprofits, this signals an opportunity to optimize content for AI-driven platforms, enhancing discoverability.

Key Takeaways for SMEs, Startups, and Nonprofits

Stay Secure: Prioritize robust cybersecurity measures to protect customer data.
Leverage AI and New Platforms: Use AI tools and emerging platforms like TikTok and Substack to enhance marketing and engagement strategies.
Engage Authentically: Utilize social media features to build genuine connections with your audience.

At DRO Digital Consultancy, we help SMEs, startups, and nonprofits harness the power of digital technology to achieve their goals. Whether you need to optimize your online presence, enhance cybersecurity, or leverage AI for growth, our expert team is here to guide you.

DRO Digital