Google My Business renamed to Google Business Profile

Google has recently renamed Google My Business to Google Business Profile. This decision was made to help small businesses manage their profiles with ease in Google Search, Google Maps, and other related apps instead of the Google My Business app.

The new name, Google Business Profile, has been implemented, and many businesses have started to enjoy its primary perks. Google stated that the new name would make things simpler for companies, and in 2022, it would get rid of the Google My Business app entirely.

Why You Should Use a Google Business Profile Google My Business

Due to the current technology, businesses can easily promote their products and services online. Search Engine Watch reports that 50% of mobile phone users for local searches end up visiting the store.

Since almost everyone has a smartphone today, it’s easy to project the kind of traffic you would get through organic searches. Let’s look at some of the reasons your business should be on Google My Business (GMB).

To Appear in Maps and Google Local Pack Listings

Each time you search for businesses and places, you’ll notice that some of them appear at the top of the search engine. This is known as the Google Local Pack. As a business, there are two main reasons you should pay attention to Google Local Pack; to get visible and to grow organic traffic.

To Gain Visibility

Google Local Pack is quite visible and takes a huge amount of real estate on the first page of the search engine. After typing their query, this is the first thing the Google users will see. With it, individuals can get the details they need at a glance. Google Local Pack is more of a Search Engine Result Page, and it shows the locations related to your search.

To Get Reviews from Internet Users

As a business owner, you must never overlook the essence of reviews, more so when looking to attain good search rankings. According to MOZ, online reviews contribute 10% of how search engine rank results work. As such, to make your business appear in search results, you should use GMB to make it easier for customers to leave reviews.

To Get Insights and Helpful Information

Google My Business provides a lot of value to your business. Other than helping you promote your products and services, GMB helps you understand the market. It provides powerful features that indicate the key areas to focus on when developing your business strategies. The tool enables access to insights and information to help your business gain a competitive edge.

Final Word

Google My Business was recently renamed to Google Business Profile. This means you’ll be able to manage your business profile with ease. You won’t need the Google My Business app to attain the bottom line. Though this tool has had many names already, the features that come with Google Business Profile are worth your time and investment.

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