Instagram Now Allows You to Add Multiple Links on Your Bio

Instagram has finally relented and now offers a simple way to add multiple links to your profile. If you have links you want people to see, you can make them convenient to access from your bio. Before now, you could only have one link in your profile, but on Tuesday, the platform started allowing up to five. However, the links won’t show individually. Instead, only one will appear on your profile, with the others accessible via a link.

While it’s a welcome development for creators, the change will be a blow for “link in bio” providers like Linktree and Beacons that offer a workaround on platforms where only one link is allowed. Instagram’s “one link only” approach seems to be an attempt to keep visitors within the app for longer.

The thinking is that with multiple links, users have more temptation to select one of them, but with just one link, there’s less chance of this happening. Instagram appears to have found a compromise by showing only the first link, with additional ones accessible via a single tap.

You might be wondering why Instagram took too long to have this option. Social media companies are incentivized to keep you engaged on their platforms for as long as possible, so the more time you spend time on the platform, the more they make money mostly through ads. Links were not a priority to them , but it seems they have caved in to users’ demands.

How to add multiple links to your Instagram Bio

To add multiple links, go to your profile page, select Edit profile > Links > Add external link. Next, enter the URLs and link titles, and select Done. Finally, drag the link that you want to display on your profile to the top of the list.

So if you have links you want to share with your followers, adding them to your Instagram bio is now easier than ever, with up to five links available. However, the platform’s “one link only” approach still aims to keep users within the app for as long as possible.