Instagram Adds New Business Search Tool to IG Maps

Instagram is at it again with new modifications designed to help you narrow down your search options in a personalized and customized manner. This comes after the latest business search tools added to IG Maps to ease your experience on the site.

You can now discover popular businesses and locations near you from guides, stories and tagged posts the Instagram community shares.

This new business search tool is considerably a next-level move by Instagram, with a close similarity to the previous Location Stories feature that was temporarily disabled in 2020. The new addition provides you with a map on which you can trace local businesses and discover more information about their operations and offers.

You can narrow down your search options by filtering specific categories of business, such as beauty salons, utility stores, cafes, and restaurants, among others. The feature is searchable and dynamic, giving you an experience customized to meet your needs.

By checking out stories and posts that tag locations, related hashtags or businesses, users can easily see what is near them, making it easy to access what they require. This feature has enticing layouts where photos can be set on shared locations, presented using enticing décor that attracts more users to share on their feeds. The elements of these maps are eye-catching and “instagrammable,” connecting more customers to businesses through widespread exposure.

How Does the New Business Search Tools for IG Maps Work?

This feature is designed to uplift and expose smaller or newer business ventures lying in the shadows of larger competitors within an industry. The filter section gives you a variety of local businesses to compare, helping you discover new spots in areas around you.

You will especially benefit from the feature when traveling to unfamiliar places, as you can get services and products you need at arm’s reach by navigating through the IG maps.

An easy way of using these maps is by taking advantage of your explore page’s search bar. For instance, you can input the location you wish to explore, like Rhode Island, then use the filter to select the exact place you want. This section displays specific names of hairdresser businesses, Cafes, malls, stores, and restaurants, among others. You can select the locations you consider useful and filter them to avoid seeing what you do not need.

After searching and filtering your desired location, you will receive user-generated content (UGC) on your search results, showing the location’s distance from your current position, opening and closing time, average cost and other applicable details depending on what the business provides.

IG Maps Benefits to Business Owners

If you are a business owner, the new map is set to benefit you immensely to improve your social media presence and visibility. Research shows that up to 58% of people using Instagram learn about a brand and get more attracted to it after viewing it on posts or stories. As a result, this feature may be the missing piece to the puzzle of how to uplift your business and make it more famous.

You can achieve the desired exposure and visibility for your business through continuous sharing and tagging since more users are likely to come across it on their feeds. Regardless of your business size, its discoverability grows as you post and tag it for other users to see.

Your business also stands a chance to be part of users’ saved collections, making it easy for them to revisit in future. They can also share about it by directly messaging groups or Instagram friends to share the location. Additionally, you stand to gain free publicity as people tag your business and post about their experience on their Instagram pages, where others can reach the location on the map.

Lastly, it has also been noted that younger social media users now prefer searching locations and information through apps like Instagram and Tik Tok rather than google maps or search. This feature will come in handy if your business targets younger users.

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