Demystifying Social Media and Digital Marketing

Social Media and Digital Marketing continue to grow in popularity as more businesses are considering using digital platforms to showcase and market their businesses.

In almost every sector, there is probably a conversation ongoing about setting up an online presence on different online platforms.

However, these plans/ initiatives are sometimes conducted in hush tones, with businesses not having the grit and confidence to put themselves out there by having an online presence.

Some of the reasons/assumptions as to why businesses hold off from going online include:

Social Media is too expensive and time-consuming
Lack of technical know-how
Their target audience may not be online
Digital marketing is only for big firms
A website is enough online presence

We are going to go through each assumption and make them clear for you. While some of them are true, there is still more to consider and we hope this blog will help you make a sound decision for you or your organization.

1. Social Media is too expensive and time-consuming

There is no doubt that social media can take too much time and become costly to use and maintain. As a business or organization, you are at a good advantage.

Setting a social media profile is completely free. There are no charges in creating a Facebook, Instagram, Facebook, Twitter, LinkedIn, or even Reddit account. All you need is an internet connection and you’re all set. It takes minutes!

Secondly, as a business, you don’t need to be hands-on with social media. This is where we come in. Outsourcing online marketing services can help you save tons of time and money while you focus on your core business.

2. Lack of technical know-how

As technology continues to evolve, it becomes more and more difficult to understand and implement some concepts.

Having basic technical know-how as a business or organization shouldn’t be a hurdle. Can you send an email? Can you create a word document or excel sheet? Do you use WhatsApp or other online platforms to communicate? Congratulations, you are good to go! All you need is a social media expert who can help you walk through the main digital marketing steps.

3. Your target market may not be online

A target market basically means anyone who might be interested in your products or services.

While we may not be exactly sure about the business you are running, it’s almost impossible not to have a target audience online. Each day, more and more people sign up for and use online platforms. These same people are consumers who are looking for the products or services that you may be offering, either directly online or offline.

Social media makes it easier for ANYONE to get access to your products or services, regardless of factors such as location, economic status, or even familiarity.

By consulting a digital marketing company, they can help you to segment your target market so that you can target the right audience based on the services or products that you are aiming to sell.

4. Digital marketing is only for big firms

While it is clear that almost all big companies have an online presence, any kind of business can have a piece of the pie. It doesn’t matter whether you are just starting with your business down the corner or have branches all over the world, the impact is all the same.

Whether a small or big business, all of you have access to the same kind of audience online. All it takes is a well thought and planned strategy and your business will definitely stand out from the crowd!

5. A website is enough online presence

Having a website is a fundamental requirement in today’s business world. However, there is more that is needed to propagate your business that a website alone cannot achieve.

Here are some of the things you can do to complement your website::

Human connection – Your website needs more interaction-based initiatives to ensure you generate more leads. This is where you can use social media leverage for interaction and newsletters to keep your brand lively and active.
Content Marketing – People should be excited and interested to visit your website. This is why you need to have good content within your website like blogs that will have your audience glued to you and easily find you.

Local Business Listing – Your business needs to be listed in local business directories online. This means your business will be visible in local search results, something that a website alone cannot achieve. Local Business Listing is one of the main SEO strategies.

Website optimization – A lot of businesses have amazing websites but cannot be found online because they can not be easily searched. If your potential audience can’t find you online, that means you will not be able to sell. Additions such as focus keywords, internal linking and other on page SEO strategies will help you stand out.

Get Started Today

Let’s help you dive into internet marketing by driving valuable results for your business. Contact us online, send us an email at hello@drodigital.com or call us on +254739085342

We look forward to assisting you in your quest for growth!

Tag :
Blog,Digital Marketing
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp