Background
Baskets Kenya, a renowned producer of handcrafted baskets made by mostly rural women, sought to enhance its digital presence and customer engagement. With a growing demand for its products both locally and globally, the company partnered with DRO Digital to implement SEO strategies from the ground up and recently integrated a website chatbot to streamline customer interactions.
Challenges
- Low Online Visibility: Baskets Kenya struggled to rank on search engines, limiting its reach to potential customers.
- Manual Customer Support: Handling inquiries manually led to delays, especially with international customers in different time zones.
- High Cart Abandonment Rates: Customers often left the website without completing purchases due to a lack of instant assistance.
Solutions by DRO Digital
1. SEO Implementation
- Keyword Research: DRO Digital identified high-impact keywords relevant to Baskets Kenya’s niche, such as “handcrafted Kenyan baskets” and “sustainable basket weaving.”
- On-Page Optimization: They optimized product pages, meta descriptions, and blog content to improve search rankings.
- Content Strategy: Regular blog posts about the artisans’ stories and sustainable weaving practices were created to attract organic traffic.
- Technical SEO: Improvements were made to site speed, mobile responsiveness, and indexing.
2. Website Chatbot Integration
- 24/7 Customer Support: A chatbot was deployed to handle FAQs, recommend products, and assist with checkout processes.
- Order Tracking: Customers could check their order status through the chatbot, reducing support team workload.
- Personalized Shopping Experience: The chatbot guided users through product categories based on their preferences.
Results
SEO Impact
- Increased website traffic by 60% within six months.
- Achieved first-page rankings for key terms like “Kenyan sisal baskets” and “ethical handcrafted baskets.”
- Boosted online sales by 35% due to higher visibility.
Chatbot Integration Impact
- Resolved 70% of customer inquiries without human intervention.
- Reduced cart abandonment rates by 25% through real-time assistance.
- Improved customer satisfaction with faster response times and personalized support.
Conclusion
Through its partnership with DRO Digital, Baskets Kenya transformed its digital operations. The combination of robust SEO strategies and an AI-powered chatbot not only increased visibility but also enhanced customer engagement and streamlined operations. This collaboration highlights how technology can empower traditional businesses to thrive in a competitive global market.
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