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Maximizing Productivity: Which Business Processes Are Most Suitable for Automation?
Situations Suitable for Business Process Automation Business process automation (BPA) is most beneficial in scenarios where tasks are repetitive, rule-based, and consume significant time and resources. Here are some detailed situations where BPA can be particularly effective: 1. Repetitive Tasks…
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This Week in Social Media & Tech: Key Updates You Need to Know
TikTok Returns to US App Stores After weeks of uncertainty, TikTok is back on US app stores following discussions over its future in the country. While tensions remain over data security concerns, this is a major win for the platform…
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Real-Time Order Tracking Clickup Implementation at Zenetex Interiors
Marketing Case Study: Real-Time Order Tracking Implementation at Zenetex Interiors Background Zenetex Interiors is a premier provider of custom-made soft furnishings, catering to individual homes and the hospitality industry. To enhance operational efficiency and customer satisfaction, Zenetex partnered with DRO…
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This Week in Social Media, AI & Tech: Major AI Upgrades, TikTok’s Return & Google’s Legal Battles
Tech and social media continue to evolve at lightning speed. Here’s everything you need to stay ahead this week: 🧠 OpenAI Deepens Search & Expands ChatGPT Access OpenAI has launched Deep Search, an advanced research tool designed to improve ChatGPT’s…
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Is Google Losing Ground? A Review of Top Search Engines in 2025
For years, Google has been the dominant force in search, generating the majority of organic traffic worldwide. However, 2024 saw a shift in the search landscape with the rise of AI-powered search engines like Perplexity and ChatGPT according to a…
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How AI Consulting Can Transform Small Businesses in 2025
Introduction As we step into 2025, small businesses are increasingly recognizing the transformative potential of artificial intelligence (AI). With the right AI consulting services, these businesses can streamline operations, enhance customer experiences, and make data-driven decisions that propel growth. This…
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AI and Search: Exploring the Implications of ChatGPT’s Latest Update
The recent announcement from OpenAI regarding the expansion of ChatGPT Search to all users marks a significant shift in the landscape of online search. This development not only enhances the capabilities of ChatGPT but also poses a formidable challenge to…
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Case Study: Improving Baskets Kenya’s Digital Presence with DRO Digital
Background Baskets Kenya, a renowned producer of handcrafted baskets made by mostly rural women, sought to enhance its digital presence and customer engagement. With a growing demand for its products both locally and globally, the company partnered with DRO Digital…
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Google Introduces Gemini 2.0: A New AI model with Major Agent Capabilities
Google has officially launched Gemini 2.0, marking a significant advancement in artificial intelligence and multimodal capabilities. This new model builds on the foundations established by Gemini 1.0 and 1.5, which focused on organizing and understanding information across various formats including text,…
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