Stay up to date with the latest digital and social media developments from April 2025. Here’s a quick roundup of the biggest updates and trends making waves globally and with relevance for Kenyan and African audiences.
Meta Releases New AI Model Llama 4
Meta has launched Llama 4, its latest and most advanced AI model, designed to handle text, images, and even video. This open-source approach means developers and startups can access powerful AI tools to build local solutions in agriculture, education, and health.
With some previous projects already benefiting from Meta’s AI grants, Llama 4 could further empower local innovation and support the country’s growing digital ecosystem.
TikTok
Quietly Launches a New ‘TikTok for Artists’ Platform
TikTok is rolling out a dedicated platform for artists, offering new tools to promote music, track performance, and connect with fans. This is great news for Kenyan musicians and creators who often set trends on TikTok and now have more resources to grow their audience. While direct monetization is still a challenge for Kenyan creators, these new features could help boost visibility and engagement.
Adds Alt Text for Still Image Posts
In a move to make the platform more inclusive, TikTok now allows users to add ALT text to photo posts. This helps people with visual impairments better understand image content and is a step forward in digital accessibility.
Creators can use this feature to make their content more accessible to a wider audience.
Takes Aim at Google Map Reviews with New In-App Ratings Feature
TikTok is introducing an in-app ratings feature, letting users review places directly within the app. This could change how Kenyan businesses—especially in tourism and hospitality—engage with customers and build their reputation online. It’s a sign of social media platforms expanding into new territory beyond just entertainment.
AI News
OpenAI Considering Its Own Social Network to Compete with Elon Musk’s X
OpenAI is reportedly exploring the idea of launching its own social network, potentially rivaling platforms like X (formerly Twitter). If this happens, it could offer new ways for African voices to connect and share ideas globally, especially as AI-driven platforms become more influential.
OpenAI, Perplexity, and Yahoo Want to Buy Google Chrome
In a surprising twist, OpenAI, Perplexity, and Yahoo have shown interest in acquiring Google Chrome if it’s put up for sale due to antitrust issues. Since Chrome is the world’s most popular browser, any change in ownership could impact how people access and experience the web especially around search.
Microsoft Releases Its Own AI Search Engine, Called Copilot Search
Microsoft has launched Copilot Search, an AI-powered search engine designed to provide smarter, more relevant results. As the digital economy grows, tools like this could help businesses and individuals access information more efficiently and boost productivity.
YouTube
Outlines Monetization Opportunities for Creators
YouTube is expanding ways for creators to earn money, including ad revenue sharing, memberships, and merchandise. For Kenyan content creators, YouTube remains a vital platform for building a career and reaching global audiences. Read more.
Celebrates 20 Year Anniversary
YouTube just turned 20! Over the past two decades, it has transformed how we share and consume video content. Kenyan creators and viewers have played a big part in this journey, using the platform for entertainment, education, and business.
Stay tuned for more updates on how these digital trends are shaping Kenya and Africa’s online experience!
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