Digital Marketing -Main Concepts Explained

With global technology advancement, digital marketing has become an essential requirement in any given organization. Digital Marketing helps in marketing the organization’s products and, as a result, maximizes the organization’s profit.

Almost every business or service provider wants to market and make sure their business is more visible to their target audience, and there is no other better way to do it in 2022 than to have an online presence.

Digital Marketing comprises various marketing tactics to ensure products and services get to the targeted audience. In this blog, we will discuss the different digital marketing concepts to ensure you have an understanding of how it works.

1. Content Marketing

This is a way of marketing that entails creating and sharing materials like blogs, social media posts, and videos online. This marketing strategy aims to stimulate readers’ interest and, in return, turn them into loyal consumers of the company’s products or services.

Content Marketing is considered a long-term strategy as, with time, marketers create more content that keeps on bringing consumers to the site through search engines. However, this type of digital marketing requires excellent analytic and strategic skills.

2. Social Media Marketing

Social Media Marketing is a way of marketing an organization’s services or products through social networks and social media platforms. This marketing strategy offers an organization a way to reach out to new consumers and interact with existing ones while ensuring they promote their desired mission.

Most people are familiar with social media, making this type of digital marketing easy. However, marketers should have a strategic and integrated approach to make it successful. This goes beyond content creation for social platforms and responding to comments.

3. Search Engine Optimization (S.E.O)

SEO is a process through which your traffic quality increases, hence attracting more people to a given website and online content when they search for your products or services. This technique improves the position of an organization’s website in search result pages.

The higher the website’s ranking, the more people will see it. Publishing relevant content is one way of improving an organization’s site ranking. Quality content improves the site traffic, making it easy for a company to market its products or services. Additionally, the content should be updated regularly. Up-to-date content is considered more relevant hence the need to make updates as required.

A good link structure should also be there to make the site easily accessible. Moreover, keyword targeting also helps in improving the SEO of a site. A particular keyword should be identified and targeted for each content page on a site.

SEO is a broad topic that needs good expertise to handle, and that is where we come in. Your business needs a good strategy and plan for you to get more visitors to your website or online content.

4. Pay Per Click Advertising

Pay-per-click advertisement is an online marketing model where advertisers pay every time someone clicks on their advertisement. This type of digital marketing is short-term.

When the advertisers stop paying for the advert, it disappears. Pay per click is similar to SEO in that they both maximize website traffic to online businesses. However, unlike SEO, advertisers using pay per click only pay for the results.

The cost of running an advertisement depends on keyword competition. The higher the keyword competition, the higher the cost of running an advertisement, and the lower the keyword competition, the lower the cost of running an advertisement.

5. Email Marketing

This is a marketing strategy through which a company uses emails to promote its services or products. Email Marketing helps in ensuring that customers are frequently aware of the new products or services offered by a company. Marketers can make their emails more appealing to users by creating a sense of urgency.

Emails that let users know that there are limited offers and time is running out increase the chances of people getting into the website to get more information. Marketers can also personalize the emails. For example, incorporate the name of the recipient as the subject line of the email. Additionally, users can suggest how often they want to get the emails.

6. Marketing Analytics

Marketing analytics helps marketers monitor the behavior of users at a highly detailed level. They can know the time a user spends on the website, the number of times they click the link, and their frequency of opening the emails. This makes digital marketing highly trackable and measurable. Therefore, marketers understand all the data which they use in making decisions of the company, which is crucial in its smooth running. Accurate analytics help marketers interpret the campaigns that are helpful to the company and remove the ones that are not relevant.

7. Affiliate Marketing

Affiliate marketing also referred to as influencer marketing, is a mode of digital marketing in which an organization pays people like bloggers to advertise their services or products to generate sales.

Currently, there is increased popularity of social media influencers. Organizations work with these third-party influencers to promote sales. Influencers can create posts, videos, or blogs and post them on Tiktok, Instagram, and other social media platforms to attract an audience.

8. Mobile Marketing

This is a multi-channel marketing strategy in which marketers aim at reaching their target consumers on their tablets and smartphones through emails, applications, or websites.

Marketers can tailor special content or offers at a given time or location, for example, when a customer enters an event or a store. Currently, most people have shifted their attention to their phones. As a result, marketers do the same to ensure omnichannel engagement.

Marketing is becoming more fragmented as technology becomes more fragmented. Content must also be highly tailored and strategic to gain and maintain the attention of potential buyers.